Deciding between a media announcement and earned news attention is a critical challenge for many organizations. While releasing a media announcement provides direct control over your narrative and viewers, it’s essentially self-promotional . In contrast , achieving press reporting from recognized ne

While a news release can kickstart the conversation about your organization, it’s generally considered a self-promotional form of outreach. Objective news attention, however, often holds considerably more impact when it comes to building business credibility . Obtaining positive articles in trusted